‘Survey Fatigue’ and Policy Change Adds to Survey Challenges
This week, there was a widely published Associated Press story about “survey fatigue.” The article, which can be viewed on the USA Today website, highlights the frustration of consumers with the increasing number of survey requests. Here are a couple of passages from the article:
Read moreWhile market-research polls have been conducted for decades, customer-satisfaction surveys have proliferated in recent years because of technology, a growing emphasis on getting data to shape decisions and measure results, and a drive to …



January 12, 2012 


